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Klaviyo vs HubSpot: A Side-by-Side Comparison

Mar 06, 2024   •   4 Min Read

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. Deciding between Klaviyo vs HubSpot will depend on your business goals and needs. 

The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business. However, a choice that isn’t the right fit can make it hard for your brand to reach its full potential.

HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table. But it’s important to know whether Klaviyo vs HubSpot is the best fit for your unique brand and business goals before going all in.

Here’s a closer look at everything you need to know about HubSpot vs Klaviyo to make a solid choice you’re sure to be happy with in the future.

Klaviyo vs HubSpot

Klaviyo Overview

When it comes to email marketing and SMS campaigns, Klaviyo has its clients well covered and then some. It allows users to effectively collect and organize customer data for easier, more streamlined segmentation.

Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. Think features like customizable templates, pre-defined automation sequences, and A/B testing capabilities. Diehard users love the interface for the way it facilitates truly polished omnichannel campaigns, as well.

HubSpot Overview

Like Klaviyo, HubSpot facilitates fully optimized, effective email and SMS marketing strategies. However, while Klaviyo specializes primarily in those areas, HubSpot is an all-in-one software suite that offers access to an entire series of additional digital marketing products.

From a marketing standpoint, users can potentially turn to HubSpot for everything from capturing leads, to creating top-tier content, to managing complete inbound marketing campaigns. Additional tools cover sales management, website management, service team management, and much more.

Klaviyo vs HubSpot: The Definitive Breakdown

Ready to take a closer look at how a full comparison of HubSpot vs Klaviyo shakes out? Here’s a closer look at how they compare to one another across several key dimensions.

Email marketing and automation: Klaviyo vs HubSpot

Both Klaviyo and HubSpot considerably simplify the entire process of setting up and running a complete email marketing campaign. HubSpot is terrific for designing truly beautiful, professional-looking email content even if you know nothing about design. It’s also a snap to automate your campaign by setting up triggered emails, etc.

Meanwhile, Klaviyo is terrific when it comes to segmenting your customers based on numerous criteria, including location, demographic, behavior, and purchase history. It can also be used to automate various aspects of your campaign, including triggered emails.

CRM and customer data management: Klaviyo vs HubSpot

Both Klaviyo and HubSpot are effective at managing, organizing, and analyzing customer data. However, Klaviyo really excels here thanks to its advanced approach to segmentation. For example, the predictive AI analytics offered by Klaviyo are top-notch, while HubSpot is CRM-first and the platform’s interface reflects that. 

HubSpot’s advantage when it comes to customer relationship management (CRM) lies in its integrated approach, making it easy to blend your CRM efforts with the rest of your digital marketing strategy. For example, if you use email newsletters or social media, HubSpot’s CRM can track the interactions and capture the contact info of visitors. 

Integration with eCommerce platforms: Klaviyo vs HubSpot

The ability of your platform of choice to seamlessly integrate with the rest of your toolbox is crucial, and both HubSpot and Klaviyo excel here.

HubSpot comes attached to an entire app marketplace where users can facilitate integrations with a wide range of tools for customer service, sales, marketing, and more. These include key platforms like Slack, Salesforce, Trello, LinkedIn Sales, and Shopify.

Klaviyo is also compatible with many integration partners – well over 300 – covering areas like social media, analytics, eCommerce, and more. Examples include Shopify, BigCommerce, Magento, WooCommerce, etc.

Analytics and Reporting: Klaviyo vs HubSpot

The ability to properly track and analyze your marketing results is just as important as the campaigns themselves.

HubSpot helps users keep track of their progress via a comprehensive centralized dashboard. User-friendly features make it easy to access custom reports related to sales conversions, email marketing efforts, web traffic, and more. You also get access to sales funnel visualizations that help you better understand customer journeys and lead behavior.

Klaviyo also presents users with a centralized dashboard with user-friendly tools for viewing data by category – sales tracking, lead behavior, email marketing activity, etc. It also delivers additional tools that really let users deep-dive into their email campaigns. Easily track mobile performance, overall ROI, and more.

Pricing and scalability: Klaviyo vs HubSpot

Both Klaviyo and HubSpot have a tiered approach to pricing. How much you pay depends on different criteria. However, Klaviyo scales up from tier to tier based on the number of contacts you’re managing, while HubSpot’s tiers are primarily about accessing more features the higher you go.

Klaviyo’s free plan is available if you have 250 contacts or less. With the free plan, you can send 500 monthly emails. Additionally, customers on the free plan get 150 free monthly MMS/SMS credits.

HubSpot also features a permanent free tier with access to basic features. Hubspot’s free plan offers free tools for marketing, CMS, operations, sales, and commerce. With the free plan, you can have up to 25 website pages, but these pages don’t include dynamic content. 

HubSpot vs Klaviyo: Which Is Right for Your Brand?

Both Klaviyo and HubSpot are incredible marketing and CRM software options. However, which is best for your brand depends largely on your long-term goals and what you’re ultimately looking for in a marketing tool.

If you’re primarily interested in email and SMS marketing, Klaviyo gives you the tools and depth you need to put together a killer strategy that includes streamlined segmentation, advanced marketing automation, and plenty of integration options.

However, if you’re ultimately looking for a full-service option that covers a lot of territory above and beyond email marketing, HubSpot can offer you plenty of room to grow and scale operations in whatever direction you require.

If you’re torn between the two, consider taking advantage of both Klaviyo’s free trial and HubSpot’s free tier to get a feel for each.

You should also consider consulting with experienced marketing experts who can help you make a fully informed decision – experts like the ones you’ll connect with when you reach out to Groove Commerce to discuss your options. Book a call today, and let us take the guesswork out of making smart marketing decisions that yield results.

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