eBook | Listrak vs Klaviyo: Our eCommerce Email & SMS Marketing Platform Review LEARN MORE >
Book a Call

BigCommerce Feedonomics: A Framework for Omnichannel Growth

April 11, 2024
2 Min Read
BigCommerce Feedonomics: A Framework for Omnichannel Growth

When selling products across multiple eCommerce platforms, strategic visibility and streamlined product management are two important business goals. And one of the biggest keys to mastering the art of product feed management is using the right tools.

With Feedonomics from BigCommerce, eCommerce store owners can easily manage product feeds across numerous channels, including Google Shopping, Amazon, eBay, and more. To help you get started optimizing your BigCommerce Google Shopping feed, let's take a detailed look at everything you need to know about this powerful platform.

Download Guide Book - BigCommerce vs Shopify

BigCommerce vs Shopify: Everything You Need to Know

Download eBook

What is Feedonomics?

Feedonomics is a platform offered by BigCommerce that is designed to help businesses optimize their product feeds across numerous channels. It provides a comprehensive set of tools for creating and managing a BigCommerce Google shopping feed in addition to shopping feeds across numerous other eCommerce channels. This includes feed optimization tools for fine-tuning product feeds, tools for automated feed management, tools for automated product data optimization, and comprehensive analytics and reporting tools.

By automating and optimizing the process of managing product feeds, Feedonomics empowers businesses to easily manage their BigCommerce Google Shopping feed and an array of other product feeds from a single, centralized platform.

How is it Implemented?

Using Feedonomics to optimize your BigCommerce Google Shopping feed and other product feeds is a relatively simple process. Start by connecting your BigCommerce store to the Feedonomics platform. You'll also want to allow for automatic synchronization of product data. From there, you can map and optimize your product data, then create custom feed configurations tailored to the requirements of each eCommerce channel that you use. Once these feed configurations are set up, you can schedule automatic feed submissions or manually trigger feed updates as needed.

In addition to offering native integrations with all major eCommerce platforms, Feedonomics also allows you to create custom integrations with other eCommerce channels or proprietary systems.

Feedonomics & BigCommerce Stencil:

Leveraging Both to Create an Optimized BigCommerce Google Shopping Feed

While Feedonomics is designed to help business owners optimize product feeds across multiple channels, BigCommerce Stencil is a tool that focuses on storefront design and user experience. Stencil offers a vast library of responsive themes and templates in addition to a drag-and-drop editor and theme customization tools, making it easy to create a stunning, fully customized storefront.

By using Feedonomics for a BigCommerce Stencil Google Shopping strategy, you can create a Google Shopping store that is optimized on both the front end and the back end.

Costs and Maintenance Requirements

Feedonomics offers flexible pricing plans designed to accommodate businesses of all sizes. This means that the exact cost of Feedonomics will vary depending on the size of your business and its unique needs.

The good news is that Feedonomics is a platform with minimal maintenance requirements thanks to the platform's automated processes and proactive support services. This means that, aside from licensing fees, the ongoing costs of using Feedonomics are typically negligible.

Benefits of Feedonomics

Using Feedonomics to manage your BigCommerce Google Shopping feed and product feeds across other eCommerce channels can offer a lot of noteworthy benefits. This includes benefits such as:

  • Enhanced visibility: When you use Feedonomics to optimize product feeds according to the unique requirements of each online marketplace, you can significantly improve their visibility and reach a broader audience.
  • Granular insights: Feedonomics' advanced analytics and reporting features provide valuable insights into the performance of product feeds, enabling data-driven optimization strategies.
  • Time and cost efficiency: Feedonomics automates many of the time-consuming tasks associated with feed management, freeing up time and resources for other business operations.
  • Improved conversion rates: Thanks to enriched product data and tailored content, Feedonomics helps businesses improve the conversion rates of their product feeds.

How Groove Can Help You Optimize Your BigCommerce Google Shopping Feed

If you would like to get started using Feedonomics to automate product feed management and optimize your BigCommerce Google Shopping feed, Groove can help! We have helped countless clients implement this tool and are happy to help you get it running on your store. To learn more about optimizing your BigCommerce Google Shopping feed with Groove, contact us.

Guide Form - BigCommerce vs Shopify

BigCommerce vs Shopify:
Everything You Need to Know

Explore tags:
Share this article:
About the author
Internal Marketing Manager

Spencer Flaherty is an eCommerce blogger who loves exploring the latest trends and technologies in the industry. From chatbots to virtual reality, they cover it all.

Let's Grow Your eCommerce Business, Together.