Case Study

Givex Integration: BigCommerce Gift Card Functionality

Oct 15, 2020   •   2 Min Read

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage the Givex Integration for BigCommerce so that they can sell (and let customers make purchases with) eCommerce gift cards.

Givex Integration For BigCommerce

We had the opportunity to work with one of the most popular crab cake restaurants in Baltimore, Maryland. What started as a brick-and-mortar restaurant in 1974 has since expanded into the eCommerce space. The company now offers overnight shipping across the United States for its famous lump crab cakes.

Transitioning To BigCommerce

Prior to working with our team, the restaurant used the Magento 1 platform to run their online operations. On Magento 1, their website was able to offer both physical and digital gift cards. They decided to transition to BigCommerce, and that's when they lost the native gift card functionality. So, they called Groove Commerce for help.

Givex Integration: What Is It?

Givex is a third-party company that businesses partner with to offer eCommerce gift cards. These gift cards can be used to make purchases both online and in-stores. The Givex POS was developed specifically for restaurants and offers 200+ features to help restaurants manage their businesses.

How The Givex Integration Benefits This Restaurant

When the restaurant made the move to BigCommerce, they lost the native gift card functionality that they previously had on Magento. There are no apps or integrations native to BigCommerce that allow merchants to sell gift cards or allow customers to make purchases with eCommerce gift cards. Therefore, any business running on BigCommerce must leverage a third-party tool, like Givex, if they want to offer gift cards.

To help, we implemented the Givex Integration for BigCommerce (along with the Micros POS), which the restaurant now uses for their POS system and gift cards. We worked with Givex to allow for the sale of both physical and digital gift cards as well as the use of both types of eCommerce gift cards.

Now, customers can buy a physical or digital gift card, check their physical or digital gift card balance online, and use both the physical or digital gift card online or in-store.

Conclusion

Gifting food is becoming more popular − especially during times like today − and restaurants that offer gift cards help our socially-distant society stay connected. By leveraging the Givex Integration for BigCommerce, we helped this client add a functionality that is not native to BigCommerce. Now, their newly updated online store lets customers use, purchase and check the balance on their eCommerce gift cards.

If you have any questions about making the move from brick-and-mortar to online, or are considering adding more functionality such as Givex gift cards to your eCommerce website, get in touch with us by filling out the form below. We'd love to help you reach your business goals!

Explore more tags: Case Study Blog
Related Content

You Also May Like

HubSpot

Use The HubSpot Shopify Integration To Sync Customer Data

Introduction Running an online store is full of day-to-day excitement, but the data...
Learn More
Blog

How Cordova Outdoors Manufactures Insulated Coolers In the USA with Gentry Jensen - EP 003

Podcast: Download | Subscribe: Apple Podcasts | Google Podcasts | Spotify Meeting...
Learn More
Klaviyo

Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

It takes a lot of work to get customers to your eCommerce store. Whether you use SEO...
Learn More
Blog

Omnisend vs Klaviyo: A Marketer's Perspective on the Best Choice

One of the main factors to consider when growing your brand is choosing an email...
Learn More
Blog

Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

In 2024, email marketing is far from dead. Contrary to popular belief, it continues...
Learn More
Blog

Klaviyo vs HubSpot: A Side-by-Side Comparison

While many tools are required to successfully manage a digital-age brand, the tools...
Learn More
20 Best Shopify Apps LP Background Small
eBook
E-BOOK

20 Best Shopify Apps For Your eCommerce Store

Download e-Book

Let's Grow Your eCommerce Business, Together.