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Baltimore, MD - United Sates

May 06 - May 07, 2025

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The eCommerce Masters Summit

 

The eCommerce Masters Summit is an exclusive, application-only event designed for high-level decision-makers in the eCommerce industry.

Expect meaningful connections and cutting-edge insights from industry-leading speakers.

No booths, no pitches, no pressure.

Invitation to the event includes food, drink, and lodging accommodations.

 

Meet the Speakers

The eCommerce Masters Summit will host a collection of speakers from eCommerce platforms and the technologies that power some of the world's largest storefronts. These speakers are sure to encourage, inform, and inspire.
Jo

The Pain and Reward of Checkout Conversion

Tap into the science behind customer emotions to improve your checkout.

Jo Baker

Founder & CEO, ShipperHQ

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Agents and Agentic Commerce


Empower sellers with Agents, Agentic Commerce, Digital Sales Rooms.

Jason Nyhus

GM of North America, Shopware

John Murcott

Smarter Merchandising with AI


How Discovery Tools are Shaping the Future of eCommerce

John Murcott

EVP Product & Strategy, Hawksearch

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From Data to Dollars


Unlocking the Power of Customer Relationships to Drive Revenue

Gina Potenza

Partner Program & Strategy, Klaviyo

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Opening Keynote

Ethan Giffin

Founder & CEO, Groove Commerce

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Winning Across Channels


New Marketplaces, New Rules, and How to Win Across Channels

Philip Joseph

Account Director, Feedonomics

The Agenda

12:00 PM

Early Hotel Check-In & Coworking Space Open

12:00 PM

Get settled into your room at the Delta by Marriott hotel which is situated just one floor above the Groove Commerce offices. Be sure to pick up your complimentary gift bag from the front desk before heading up to your room.

The Groove Offices will be open for coworking so you can get those last minute things done before the Welcome Happy Hour and a full day of learning to follow. 

5:00 PM

Welcome Happy Hour

5:00 PM

The Summit officially begins. Enjoy passed food and beverages in the Groove Commerce Cafe.

8:00 AM

Catered Breakfast

8:00 AM

Kick off the day with breakfast in the Groove Commerce Cafe.

9:15 AM

Opening Remarks

9:15 AM

Official kickoff to the eCommerce Masters Summit led by Groove Commerce Founder & CEO, Ethan Giffin.

10:00 AM

Morning Session 1 - From Data to Dollars

10:00 AM

Customer Relationship Management (CRM), Customer Data Platform (CDP), CXM (Customer Experience Management) aren’t just buzzwords — they’re the backbone of modern marketing. In this session, discover how CDPs unify your data, drive segmentation, and power personalized campaigns that boost ROI. Learn how mid-market brands are leveraging customer insights for smarter, revenue-driving marketing journeys.

10:30 AM

Networking Break

10:30 AM

10:45 AM

Morning Session 2 - Smarter Merchandising with AI

10:45 AM

AI is transforming the way customers discover and fall in love with products. This session will explore how next-gen discovery tools—using AI search, personalized recommendations, and visual navigation—are driving higher conversion rates and increasing average order values. Gain actionable insights on tech implementation and vendor evaluation.

11:15 AM

Networking Break

11:15 AM

11:30 AM

Morning Session 3 - Winning Across Channels

11:30 AM

In today’s shifting e-commerce landscape, success depends on how effectively brands use their data—not just where they sell. In this session, Philip Joseph from Feedonomics shares how leading brands are using smarter, AI-powered product data to drive performance across channels. Learn how better data fuels everything from optimized product content to scalable marketplace growth, and why embracing AI and agentic commerce strategies is key to staying competitive in a world where every channel matters.

12:00 PM

Lunch

12:00 PM

Break from the morning sessions for lunch in the Groove Commerce Cafe. 

1:00 PM

Afternoon Session 1 - Agents and Agentic Commerce

1:00 PM

It’s time to finally talk about the most under-served part of your organization. The part that is responsible > 90% of the company’s revenue. The department that is a huge source of your Channel Conflict. We are talking about your sellers. Inside and outside sales force. Let’s talk about pragmatic ways to help the sales rep sell more, by adopting next generation capabilities including Agents, Agentic Commerce, and Digital Sales Rooms.

1:45 PM

Networking Break

1:45 PM

2:00 PM

Afternoon Session 2 - The Pain and Reward of Checkout Conversion

2:00 PM

The checkout process is a neurochemical rollercoaster. Tap into the science behind customer emotions to improve your checkout – and bottom line.

2:45 PM

Networking Break

2:45 PM

3:00 PM

The eCommerce Masters Forum - Panel Discussion + Audience Q+A

3:00 PM

Closing the Summit on a high note, this candid and interactive forum puts the spotlight on you. Join our expert speakers, tech partners, and fellow attendees for an unfiltered Q&A session where no topic is off-limits—from tech stack strategies to real-world growth challenges. Bring your questions, share your experiences, and help shape the conversation as a true eCommerce Master.

4:00 PM

Closing Remarks

4:00 PM

Closing remarks to the eCommerce Masters Summit led by Groove Commerce Founder & CEO, Ethan Giffin.

4:15 PM

Open Time / Office Open for Free Use

4:15 PM

Catch up on anything you've missed after a packed day of learning and engaging sessions. Our office is your office for the next few hours. 

6:30 PM

Thank You Dinner @ CeCe’s Roland Park

6:30 PM

A chance to wrap up the summit and do some final networking while forming deeper relationships with industry experts over an amazing meal and drinks. 

Our Summit Partners

These are the partners that make The eCommerce Masters Summit possible. We greatly appreciate their contributions to the event. 

Learn More

Event FAQ

The eCommerce Masters Summit is scheduled for May 6th and 7th of 2025.

The first day will be used as a time for introduction, networking, and familiarizing yourselves with our office space. The second day is action-packed with networking mixers and keynote presentations by industry experts.
The eCommerce Masters Summit will be hosted in the Groove Commerce offices in Baltimore, Maryland.

All invited guests will be provided with complimentary hotel accommodations in the Delta by Marriott hotel attached to our offices. We share an elevator with the hotel, ensuring no transportation is required once you reach our venue.
This summit is designed exclusively for high-level decision-makers in the eCommerce industry. Applicants must be CEOs, Owners, Heads of eCommerce or marketing executives at mid-to-enterprise level companies with a proven track record in online revenue growth. If you meet these criteria, we invite you to apply for approval.

To foster the levels of collaboration we want at the summit, we are limiting this event to 40 brands or manufacturers. 

We want to create an environment where in-depth conversations can flourish. Limiting the total number of attendees will assist in this goal.

Due to the nature of our invite-only event, Summit passes are 100% free of charge. If you are chosen to attend, there are no associated costs aside from your travel to and from our offices.
If you receive an invitation to the eCommerce Masters Summit, you will be provided with two night's lodging accommodations in the Delta by Marriot attached to our offices - completely free of charge.
 
We've got you covered. Along with a 100% covered hotel room, we will provide breakfast, lunch, dinner, and drinks for the duration of your stay.

Our office is located in the Cross Keys complex of Baltimore's Roland Park neighborhood with countless food options to choose from.

Want To Attend?
Apply To be Approved Today.