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BigCommerce Amazon Integration: How To Sell More

April 27, 2020
2 Min Read
BigCommerce Amazon Integration: How To Sell More

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based on sales.

As an Elite BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling. If you’re a BigCommerce customer, selling on Amazon is now significantly easier with the native BigCommerce Amazon Integration.

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BigCommerce Amazon Integration: Fast Facts

If you are looking to add another layer of revenue to your online store, we highly suggest adding Amazon into your omni-channel strategy. We're outlining some features below to show how easy it is to set up and use the BigCommerce Amazon Integration.

  • Reach millions of Amazon customers
  • Easily install on your BigCommerce store
  • Sync inventory seamlessly
  • Centralize your orders
  • Accept BigCommerce orders using Amazon Pay

Reach Millions of Amazon Customers

Sell your products to the millions of customers who primarily shop on Amazon, and reach new customers who search in your product category.

BigCommerce Amazon Integration: Installation

Installing the BigCommerce Amazon Integration only takes a few minutes. Any BigCommerce store is eligible, and product owners and resellers are also eligible.

Sync Inventory Seamlessly

With auto-updates of inventory between platforms, you'll never have to worry about inventory issues again! Just put the same amount of products on your BigCommerce and Amazon store. 

Centralize Your Orders

All Amazon orders import directly into your BigCommerce store, so they're all in one place. Easily filter your Amazon orders using BigCommerce's "Order" section, and audit all order statuses in one place.

Accept BigCommerce Orders Using Amazon Pay

Amazon Pay is included in BigCommerce's native integration, and it saves customers time from having to enter in the credit card information to complete a purchase.

BigCommerce Amazon Integration: Benefits

Customize How Your Products Update

Customize how your products update on Amazon with this integration. We recommend smaller sellers to choose BigCommerce as the master of truth. In this scenario, the integration will send over all product information from BigCommerce directly to Amazon on a daily basis.

If you are a larger retailer, or already on Amazon, upload a custom catalog to Amazon and have the BigCommerce Amazon Integration sync only the price and quantity for more control over your listings.

Inventory Management Is Simple

Because Amazon has such a large market-share in the eCommerce space, they naturally have their own seller requirements. One of the major factors Amazon considers to keep your account active as a seller is the Pre-Fulfillment Cancel Rate.

Amazon requires a Pre-Fulfillment Cancel Rate of 2.5% or lower. If you do not meet this requirement, Amazon may choose to freeze your account, hold your funds from sales on Amazon, or, even worse, ban you from selling on Amazon.

If you sell on Amazon, it's very important that your inventory is correct so that you can continue to sell and earn revenue. If your incorrect inventory causes you to cancel an order, Amazon will take notice, so fix your inventory issues immediately.

With the BigCommerce Amazon Integration, inventory management  is simply. Inventory auto-syncs to Amazon, so there's no need to worry about any issues.

When an order is placed in Amazon or BigCommerce that depletes the item’s inventory, the integration syncs this information with BigCommerce and Amazon.

The Set Up Process Takes Only Minutes

The Amazon BigCommerce Integration takes only minutes to integrate with any BigCommerce store. Simply go to the Channel Manager (yourstore.com/manage/channels) and select “Get Started!” under Amazon.

  • Select your default currency as USD
  • Select your default listing category
  • Click “Get Started” to begin the Amazon integration. The process takes only minutes to setup and get your products up on Amazon.


With the BigCommerce Amazon Integration, a few minutes of your time could lead to a few million of in revenue. That said, we always recommend a thorough technical audit to recommend technologies and integrations that meet your specific business needs.

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About the author
Sr. Client Partner

With a focus on customer experience, Nicole Horton writes about how to create a seamless eCommerce journey for shoppers. From website design to shipping options, they cover it all.

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