Congratulations, you’ve launched your eCommerce site! Now it’s time to sit back and watch the sales come in. If you build it, they will buy, right? If it were that easy, there's no way you would be reading this blog right now.
You're probably wondering how to promote your eCommerce website. Whether you've launched your website or are still getting ready for a website launch, there are a few things you can do to make a splash with your new site and continue to collect data.
How To Promote An eCommerce Website
Although there is no one-size-fits-all approach, we're sharing some general insights about how to promote your eCommerce website:
- Engage your audience
- Launch a promotion
- Constantly seek out criticism from new users
- Send out a press release
- Write about it
1. Engage Your Audience
Engage your audience by making them part of the launch. First, grow your email list prior to launching your eCommerce site.
Then, send a message out to your subscribers letting them know that the new site is up and running. Give them some tips. Show them around. Make sure that they know they were part of what inspired the redesign.
You undoubtedly did your research prior to launch — now is not the time to stop collecting information. Welcome feedback. Try sending out a survey to gauge reactions of the redesign and ask for suggestions. Continue to ask if certain pages are helpful.
2. Launch A Promotion
You've spent a considerable amount of money and countless hours preparing a website that's optimal for your audience. However, when you launch, there's a key difference between how your company feels about it and how the rest of the world feels about it.
It's tough to get others excited about a website launch or redesign unless there's something in it for them. The truth is that most people don't care about your new site launch. Even worse, some may be annoyed.
The redesign was never about your business, remember? It's about your audience. You want to get your subscribers and followers as excited as you are. After you've engaged your audience, this is where you can show your creativity.
There's no shortage of ways to promote your eCommerce website. Run special sales and use social media to host contests, giveaways, polls, Q&A sessions and more. Your only limitation is your creativity.
3. Constantly Seek Out Criticism From New Users
Reaching out to new users for criticism post-launch might bruise a few egos, but the information you'll receive is invaluable. At the end of the day, you’re striving for perfection, and you won’t be able to reach it without some critical feedback.
Constructive criticism does not necessarily call for a one-time upgrade; you should be seeking out ways to constantly improve your eCommerce website. Use a service, like UserTesting, to get a fresh pair of eyes to look at your site and provide valuable feedback. If you're lucky, you might get some great feedback and a possible customer.
4. Send Out A Press Release
This should go without saying, but we’ll say it anyway. Make a bold statement with your press release, and include any sort of promotion.
If you believe that your new eCommerce website is the best around, for example, try sending out a press release along the lines of "(Company XYZ) Is Now The Easiest Way To Buy Shoes Online."
5. Write About It
When writing about your eCommerce website, don't just talk about it. Show people how to use it! At the end of the day, a "redesign" page is a great way to chronicle your site's look throughout the years.
As an added bonus, this can serve as a page that can be crawled by search engines and accessed through the results pages. If you have a big company, make sure that your page ranks for "(Company XYZ) redesign" on Google.
All in all, data collection should not end with the launch of your eCommerce website; it should be a continuous process. Use your website launch as an opportunity to gather even more data.
You wouldn't check your website analytics every few years, so don't ask for feedback every few years. Go forth with the launch, learn how to promote your eCommerce website and never stop improving.
If you're looking for a Diamond HubSpot partner agency to help improve your marketing efforts and drive customer engagement, contact us through the form below. Our marketing team will be happy to help!
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