Doing More with Less Tech with Mike Matker from SiteVibes – EP019

Podcast: Download | Subscribe: Apple Podcasts | Google Podcasts | Spotify

About This Episode

Are you tired of juggling too many eCommerce tools that don’t work well together?

In this episode of eCommerce Masters, host Ethan Giffin talks with Mike Matker, Co-Founder of SiteVibes, about how brands can simplify their tech stack and grow faster by focusing on customer retention and smarter data. Mike explains how SiteVibes combines email, reviews, loyalty, and more into one platform—making it easier for brands to use their customer data in powerful ways.

Mike shares real examples of how brands are using unified data to launch better loyalty programs, send smarter emails, and drive repeat purchases. He also explains why more B2B companies are starting to use tools once seen as “just for D2C,” like product reviews and personalized marketing.

If you’re a brand leader, marketer, or store owner looking to do more with less, this episode is packed with insights on saving money, improving customer experience, and using automation to grow your business.

Tune in to learn how to make your eCommerce tools work better together—and build stronger relationships with your customers.

Chapters

00:00 - Kicking Off with Mike Matker from SiteVibes
03:00 - The Path from Search to SiteVibes
06:00 - Solving the Problem of Fragmented Tech Stacks
09:00 - Building a Unified Platform with Out-of-the-Box Integration
12:00 - Who SiteVibes is Built For (B2C and B2B)
15:00 - How Brands Get Started with SiteVibes
18:00 - Power of Customer Profiles and Segmentation
21:00 - SiteVibes in Action: Events, Use Cases & Advanced Strategies
24:00 - Event Strategy Shifts: From ShopTalk to Boutique
28:00 - What’s Next for SiteVibes: B2B Edition & AI Innovations
30:00 - Final Advice on Loyalty, Retention & Taking Action

Resources

Groove Commerce - https://www.groovecommerce.com
SiteVibes - https://www.sitevibes.com
BigCommerce - https://www.bigcommerce.com
Shopify - https://www.shopify.com
Salesforce - https://www.salesforce.com
Amazon - https://www.amazon.com
Apple Podcasts - https://podcasts.apple.com
Spotify -  https://www.spotify.com
LinkedIn -  https://www.linkedin.com
Shoptalk - https://shoptalk.com

About our Guest, Mike Matker

Mike Matker, Co-Founder of SiteVibes, brings over 12 years of ecommerce expertise to the table. His deep industry knowledge and innovative vision have been instrumental in developing solutions that enhance customer engagement and drive brand loyalty.

Connect With Mike on LinkedIn

About Our Host, Ethan Giffin

Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites.

Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.

When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares.

Connect With Ethan on LinkedIn

Connect With Us:

Website: www.groovecommerce.com/
LinkedIn: https://www.linkedin.com/company/groove-commerce/
Facebook: https://www.facebook.com/iGotGroove
X: https://x.com/groovecommerce
Instagram: https://www.instagram.com/groovecommerce/