Ethan Giffin

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"Time is the killer of all deals." That was the greatest piece of sales advice that I ever received. Not so coincidentally, it took me some time − and some lost sales − to ...

Intro to eCommerce Site Search Effectiveness When replatforming, our clients become surprised when we recommend the use of a third-party search engine to improve the accuracy ...

If an interviewee asked you about your company's culture or what it's like to work here day in and day out, what would you say? Your response may reveal a lot about the ...

The growth and development of today’s technologies has changed the way businesses operate. We understand the difficulties businesses face when finding the best way to drive ...

It's been projected that by 2021, the number of emails sent and received each day will grow to 320 billion. That is an almost inconceivable number of emails with the ...

I had the opportunity to sit down with the man - no, the legend - behind WriterAccess: Byron White. From running a full-service content marketing agency, publishing many ...

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same ...

If you’re on BigCommerce, chances are you’ve heard about Stencil, BigCommerce’s new approach to theme and front-end development. Here at Groove, we’ve had the opportunity to ...

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