The Low-Cost, High-Trust Path to Growth with William Gasner from Stack Influence – EP018

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About This Episode

Is influencer marketing really worth it for growing eCommerce brands?

In this episode of eCommerce Masters, host Ethan Giffin talks with William Gasner, Co-Founder and CMO of Stack Influence, about how to make influencer marketing actually work—especially with micro and nano influencers.

William shares how smaller creators (with fewer than 10,000 followers) often drive better engagement and higher conversion rates than celebrities. He explains how Stack Influence helps brands connect with hundreds or even thousands of these creators, without wasting time or product. Instead of relying on follower count, William encourages brands to focus on strong, authentic content that real people actually care about.

He also breaks down product seeding, content syndication, and whitelisting, offering tips on how brands can stretch every dollar by using influencer content in ads. Plus, he shares real examples of what types of products and brands perform best with this strategy.

Whether you’re launching a new product or looking to cut ad costs, this episode is packed with smart, simple advice.

Listen now to learn how micro-influencers and automation can help your brand grow faster—without breaking the bank.

Chapters

00:24 - Meet William Gasner from Stack Influence
04:17 - Why Micro and Nano Influencers Work Best
09:11 - Automating Influencer Campaigns at Scale
14:03 - How Stack Influence Builds Creator Trust
19:27 - Real Examples of Product Seeding Success
24:45 - Using Influencer Content in Paid Ads
29:58 - Choosing the Right Products for Influencer Marketing
34:50 - Tracking ROI and Performance Metrics
39:46 - The Future of Influencer Marketing Platforms
44:32 - Final Advice for Brands Looking to Scale

Resources

Groove Commerce - https://www.groovecommerce.com
Stack Influence - https://www.stackinfluence.com
Shopify - https://www.shopify.com
Amazon - https://www.amazon.com
Facebook Ads - https://www.facebook.com/business/ads
TikTok - https://www.tiktok.com
Meta Ads - https://www.meta.com/business/ads
Instagram - https://www.instagram.com
Google Ads - https://ads.google.com
LinkedIn  - https://www.linkedin.com/
YouTube - https://www.youtube.com

About our Guest, William Gasner

William Gasner is the co-founder and Chief Marketing Officer of Stack Influence, he’s a 6X founder, a 7-Figure eCommerce seller, and has been featured in leading publications like Forbes, Business Insider, and Wired for his thoughts on the influencer and eCommerce industries.

Connect With William on LinkedIn

About Our Host, Ethan Giffin

Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites.

Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.

When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares.

Connect With Ethan on LinkedIn

Connect With Us:

Website: www.groovecommerce.com/
LinkedIn: https://www.linkedin.com/company/groove-commerce/
Facebook: https://www.facebook.com/iGotGroove
X: https://x.com/groovecommerce
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