The growth and development of today’s technologies has changed the way businesses operate. We understand the difficulties businesses face when finding the best way to drive revenue. That’s why we’ve partnered with HubSpot, a company that has software and benefits to provide you with what you need to succeed.
Benefits Of HubSpot
HubSpot's Creation Of Inbound Marketing
Inbound marketing revolves around delivering products and services to attract prospects to your business. Brian Halligan and Dharmesh Shah first coined the term inbound marketing in 2009, and have since built their entire business around the idea of providing value to potential customers.
According to the inbound methodology, content helps attract users to your business, nurture them while they consider purchase and eventually helps them convert.
HubSpot created four phases that illustrate the basics of inbound marketing: attract, convert, close and delight. Together, these phases create a funnel that drives users from initial contact with your business through post-purchase promotion.
This methodology allows businesses to grow and simultaneously adapt to constant customer changes. HubSpot benefits eCommerce business as it provides various strategies and softwares to use through each of these phases, allowing companies to fully take advantage of inbound marketing.
How Inbound Marketing Helps Businesses
Draw customers directly to your business by aligning your content with their interests. Inbound marketing generates 54% more leads for your company than traditional marketing and makes you 3x more likely to reach a higher ROI as opposed to outbound marketing.
By contrast, outbound leads can cost as high as 49% more than inbound leads. Unlike the traditional interruptive techniques, inbound marketing saves you time and money and brings potential clients directly to you.
The fundamentals of this customer-centric strategy focus on contacts, buyer personas and the buyer’s journey, content and goals so that you can build trust and credibility to create deeper relationships with your customers.
Today, it is increasingly difficult to attract and retain the attention of both potential and existing customers. 91% of individuals with email unsubscribe from company email campaigns that they were initially interested in, and 86% of people no longer watch commercials on TV.
Inbound marketing addresses and solves these problems in a way that outbound marketing cannot.
How HubSpot's Tools Help
Rather than using traditional outbound marketing methods, HubSpot helps you find the best ways to attract new customers. Using tools like blogs, HubSpot uses SEO tactics to deliver relevant content to the right people.
Convert visitors into leads by utilizing HubSpot's optimized forms, CTAs and landing pages. Close deals through HubSpot's lead nurturing strategy and Customer Relationship Management so that you can seamlessly flow through every stage of the attract, convert, close and delight phases.
HubSpot Benefits: 3 Features
Many businesses get lost in an overwhelming number of tools. That's why HubSpot simplifies everyday tools through a Growth Stack that includes marketing, sales, service and CRM software.
HubSpot’s Growth Stack combines marketing and sales tools to give your entire team access to contacts, customer data, dashboards, reports and pipelines. Its software also helps you find your most qualified leads so you start working directly with them instead of wasting time with manual scoring.
Throughout this entire process, HubSpot simultaneously tracks your marketing and sales so that you have access to your customer’s progress from the moment they click on your website.
With HubSpot’s Growth Stack, you can focus on what’s most important: your customers. We're breaking down three major benefits of HubSpot and analyzing the features that will help your business grow:
- Marketing software
- Sales software
- Service software
1. Marketing Software
HubSpot’s Marketing Software is an all-in-one package. Build visitor-ready websites and create enticing calls-to-action that drive traffic to important landing pages. Attract the right people to your business through a combination of SEO suggestions, optimal post times and more.
This feature of HubSpot benefits businesses by allowing them to reach more people with the content strategy tool and build content and posts around the specific topics that their customers are already searching for. Once they’re on your page, keep them there with blogs designed to optimize readability and time spent on a page.
Easily review and track customer status and overall close deals with HubSpot's marketing automation and CRM. This marketing software is designed to make your life easier.
HubSpot's native marketing functionality includes:
- COS Publishing
- Landing Pages
- Social Publishing
- Marketing Automation
- Email Marketing
- Reporting and Analytics
- And more!
2. Sales Software
HubSpot’s Sales Software is designed to save you time. Connect with clients efficiently without losing your necessary personal touch. HubSpot's CRM records when leads open emails and view website pages so that you can gain a real-time understanding of the stages your customers are at in the buyer's journey.
Combine this information with scheduling software and predictive lead scoring to prioritize buyers and know exactly when to send them another email or give them a call.
After they book a time with you through HubSpot’s scheduling software, you’ll know exactly what to discuss by referring to your readily available contact records, opened emails and visited pages.
You can even manage your pipeline and track your business's internal progress so that you know what works and for what reasons.
HubSpot's native sales functionality includes:
- CRM and Contact Management
- Email Sequences
- Inbox Profiles
- Email and Call Tracking
- Email Scheduling
- Meetings Tools
- Document Tools
- Pipeline Management
- And more!
3. Service Software
Take your business relationships to the next level by turning your clients into your biggest promoters. Satisfy today's empowered customer through HubSpot's live chat and help desk features. Manage communication collaboratively through HubSpot's conversation dashboard, where your entire company has access to emails and chats.
Track recurring questions to create customized email response templates or an updated FAQ page. HubSpot also automatically indexes your information related pages so that people can quickly find what they’re looking for.
Then, HubSpot allows you to assign all of this information to your employees so that each customer is taken care of in the most efficient, effective way possible.
With 44,500 HubSpot customers in over 90 countries and growing, HubSpot benefits its customers tremendously and values its clients. Its customer service team is readily available to assist you on the platform you prefer to use - whether that's through phone, email, chat or even Twitter.
With HubSpot, you'll join a community of users who can help you solve a problem based on their experience. HubSpot customers have access to a vast amount of training courses known as HubSpot Academy.
With access to immediate answers, training, certifications and a community of support, the benefits of HubSpot and all of its services will put you and your business on a path toward success.
We firmly believe that every business is different and requires a unique assessment to truly determine the technologies that will help aid in its success. That being said, HubSpot provides many universal benefits that make it a great fit for marketing, website, sales and service needs.
If you'd like Groove to evaluate your business goals and provide HubSpot recommendations specific to your business, request a complimentary eCommerce assessment.
Contact us through the form below if you any additional questions or concerns, and our team will be happy to help!
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