Apps and Integrations

5 Steps For A Successful Inbound Marketing Strategy

Mar 04, 2020   •   2 Min Read

It's 2020. Every marketer wants to have the best, most highly-optimized inbound marketing strategy. However, this isn't the case for every eCommerce brand.

We're sharing 5 tactics to help ignite your site's performance and improve your strategy.

Inbound Marketing Strategy Tips

Implement these 5 steps to ensure a successful inbound marketing strategy:

  • Have a plan
  • Have patience
  • Continuously test
  • Use a support tool
  • Pay attention to detail

Have A Plan

Planning is the most important step in any inbound marketing campaign. First, set a clear goal on what you'd like to accomplish with your campaign.

Are you trying to promote a certain product? Do you want to bring in more email subscribers? Whatever it may be, you must have a solid plan before trying to reach that goal.

When creating HubSpot workflows, it’s very important that you plan your emails, lists and goals ahead of time. Position your workflow so the user converts on whatever it is you are marketing to them. Well-thought-out emails and workflows can make or break your inbound marketing campaign efforts.

Have Patience

One of the biggest issues we run into as marketers is the willingness to be patient. It’s important to remember that marketing isn’t a magic trick. We can’t just snap our fingers, configure some links and rank at the top of the search engine results pages.

Although we wish it was that easy, patience paired with well-written, optimized content will take your brand in the right direction and help you build and grow your online store.

We recommend having a strong content marketing strategy in place. When creating your strategy, be sure to factor in these SEO insights and tips to improve your organic search rankings and optimize your store for success.

Continuously Test

If you're not testing your strategies, there's a chance you're missing out on valuable revenue. A/B testing is something that all marketers should be practicing and implementing.

A/B testing is a great way to determine which marketing strategies produce higher results and which parts may need improvement. As marketers, we need to keep up with new industry changes and test these developments to constantly improve opportunities for clients.

At Groove, we like to A/B test as much as possible. Whether it is click-through rates or open rates, there is always something that can be A/B tested.

Use A Support Tool

In order to run a successful inbound marketing campaign, you must have the right support in place. In addition to great teammates and co-workers, support tools and CRM systems (like HubSpot) are a good place to start.

For example, one of our favorite HubSpot features is their support team. They're readily available to not only answer any questions we may have, but they'll also walk us through what we're working on and provide solutions. 

Pay Attention To Detail

Just like everything else in life, the details are crucial. While working on those HubSpot workflows, be sure to pay attention to the details.

Not selecting the correct starting smart list, goal list or if/then branch will cause your whole workflow to either not work or track the wrong information.

Keep your content marketing very detail-oriented. Your writing must have a purpose and be well thought-out if you want it to rank highly drive traffic to your site.


We hope you find this blog helpful and begin to follow these 5 steps to ensure a successful inbound marketing strategy.

Interested in learning about how our team can help to improve your inbound marketing efforts? Contact us through the form below, and our team will be in touch.

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