Groove Welcomes Paul Dailey as Our First Director of Partnerships

At Groove, collaboration has always been at the heart of how we help brands grow. This year, we’ve taken that commitment to the next level with a new leadership role—Director of Partnerships—and we’re thrilled to welcome Paul Dailey into the position.

Why this role matters

Partnerships are a critical growth engine for agencies like ours. By deepening collaboration with technology and solution providers, we can create mutually beneficial relationships that fuel stronger client outcomes. This role was designed to focus on:

• Building and strengthening relationships with our technology partners
• Driving referral opportunities and increasing lead flow
• Creating more value for both our partners and clients

With Paul leading this effort, we’re confident we’ll unlock new opportunities that benefit everyone in our ecosystem.

Meet Paul

Paul brings an impressive track record in the eCommerce space, having spent years forging meaningful collaborations between brands, software companies, and system integrators. He knows the nuances of partnership management inside and out—and how to ensure they deliver measurable value.

But beyond his professional expertise, Paul brings a rich story with him. Originally from Boston, he now calls the New Hampshire Seacoast home, where life revolves around family, sports, and good music.

And speaking of music—before his eCommerce career, Paul lived a very different kind of weekend. He spent years as a touring DJ, spinning records in more than 100 cities across 10 countries. These days, he still spins—but it’s usually jazz, soul, funk, and hip-hop on vinyl, in between cheering for UNH hockey and the Celtics or attending his son’s sports games.

A longstanding connection

Paul also brings a long history of collaboration with Groove’s leadership team. From first crossing paths in the music industry in the 1990s to reconnecting years later as clients of national SEO firm iProspect, he has remained a trusted collaborator and sounding board. Over the years, Paul has provided valuable perspective on complex initiatives such as Bazaarvoice, demonstrating both strategic insight and a collaborative spirit. These qualities make him an ideal fit to lead Groove’s partnership efforts.

Connect with Paul

Paul leads with a thoughtful, people-first approach to building relationships and is passionate about creating value through collaboration. Beyond strategy, he genuinely enjoys connecting with others and learning from different perspectives.  If you’d like to start a conversation, you can find him on LinkedIn.

Looking ahead

We couldn’t be more excited to have Paul on board. His mix of professional expertise, personal passion, and longstanding connection with Groove makes him the perfect person to take on this role.

Please join us in giving Paul a warm welcome to the Groove team—we can’t wait to see all the ways he’ll help us and our partners grow.