Whether you're just getting started with eCommerce SEO or are a seasoned professional, it's always beneficial to ask for help from others when you stumble upon a problem you can't fix on your own. Though the payoff of SEO optimization doesn't happen overnight, you'll be proud when your pages rank on search engine results pages (SERPs) and see that your efforts paid off.
Now, let's dive into some of the best SEO services to invest in if you want to elevate website traffic, increase brand awareness and drive conversions.
Best SEO Services
Enhance your eCommerce SEO strategy and improve organic rankings by investing in a team that provides the best SEO services. Here are 5 services to look out for when evaluating other teams:
- Keyword research
- Technical optimization
- Content strategy
- Link building
- Reporting & optimization
The best eCommerce SEO agencies perform keyword research to identify high-performing terms. Once identified, there's an opportunity to optimize your SEO strategy and potentially rank for those terms. Understanding common phrases and popular search terms helps to inform your content marketing strategy and improve organic search rankings.
After auditing your existing strategy, a certified team of SEO experts will then determine all technical SEO errors and opportunities. You can identify these technical issues and opportunities on your own, too, using Google Search Console. However, investing in a team with technical knowledge will really help brands solve these technical issues and increase SEO health score.
One of the simplest ways to improve your SEO health score is to optimize the content on your website. Use inbound marketing best practices to create content that not only engages your audience but also is easily crawlable to search engines like Google.
Whether you're working with an eCommerce SEO agency or are optimizing your content strategy on your own, be sure to use the information from your keyword research appropriately. Avoid "keyword stuffing," or using a keyword too many times on the same page. Other best practices include incorporating the targeted keyword in the URL, meta description, alt text for images, header tags and page titles.
We also encourage using topic clusters to relate subtopics to the broader topic − this helps Google better understand how the content on your site relates. A trusted SEO partner agency will walk through your site's content with you and provide their recommendations on how to increase reach and drive traffic with unique content.
Link building involves obtaining hyperlinks from other websites that link to your website. When Google crawls web pages, it looks at not only your website but also other websites to see how the content on each page relates.
Building both internal and external website links increases page authority. Rather than having an enormous amount of links from unreliable/spammy websites, it's more valuable to have links from high-authority pages. Link building helps to build relationships with other relevant websites in your industry, drive referral traffic and establish your website as authoritative.
To learn more about the anatomy of a hyperlink and what these links mean for search engines, check out this in-depth article from Moz.
Reporting & Optimization
SEO goals can range from generating leads and closing more deals to monitoring micro conversions and so much more. A great SEO partner offers ongoing eCommerce SEO reporting and optimization to monitor performance, deliver support to improve rankings and achieve your company's goals. Reports often include insights into how many high-quality links were earned during a period of time, the number of optimized pages, the number of pages ranking for top keywords and so much more.
If you have any questions about the best SEO services for your business, reach out to us through the form below with any concerns or request a complimentary eCommerce SEO audit. We're happy to help you increase your organic search presence and grow online revenue.
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