eCommerce Strategy

4 Ideas to Improve Customer Experience

Mar 31, 2020   •   2 Min Read

Personal connections are at the core of every positive customer experience. With this in mind, companies are rediscovering that online interactions are equally (if not more) important than in-person touch points.

Here at Groove Commerce, we think of customer experience like an umbrella that covers the entire purchase cycle. Underneath it, your website, marketing, shipping and customer service create micro-moments that influence customer sentiment. HubSpot refers to this as the “delight” portion of its inbound marketing flywheel.

When you delight your customers, you increase the likelihood of repeat purchases and establish brand loyalty. These outcomes ultimately lead to the number one objective for most eCommerce businesses: increasing revenue.

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