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Groove Commerce
Learn actionable tips and ideas to improve customer experience both in person and online. In this post, we cover ways to build lasting relationships with customers and turn them into brand evangelists.

Personal connections are at the core of every positive customer experience. With this in mind, companies are rediscovering that online interactions are equally (if not more) important than in-person touch points.

Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. Underneath it, your website, marketing, shipping and customer service create micro-moments that influence customer sentiment. HubSpot refers to this as the “delight” portion of its inbound marketing flywheel.

When you delight your customers, you increase the likelihood of repeat purchases and establish brand loyalty. These outcomes ultimately lead to the number one objective for most eCommerce businesses – increasing revenue. To provide positive customer experiences, businesses need to create tailored programs that meet their specific customer needs. To help you get started, we’ve outlined four proven ideas to improve customer experience.

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