Nicole Horton

Cut through the clutter and stay aligned with the most crucial eCommerce trends by reading actionable eCommerce articles written by experienced experts.

There is often a disparity between what a marketing team considers a great lead and what a sales team considers a lead that's worth exploring. As a Diamond HubSpot Partner ...

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of ...

Successful eCommerce businesses that use the inbound marketing methodology to drive traffic to their websites are also A/B testing as often as possible. Whether it be ...

What is eCommerce A/B Testing? eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a ...

The eCommerce industry does not usually get a lot of press unless it’s around the holidays, specifically Cyber Monday. However, Time Magazine, The Wall Street Journal and the ...

What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a ...

We often get asked during presentations and webinars about ways to increase online sales fast. With eCommerce sales growing over 15% in 2018, it’s a very valid question. How ...

Why are Abandoned Cart Subject Lines Important? More than 40% of cart abandonment emails are opened. Of these, about half are clicked on, and of those clicked on, half of the ...

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