What is eCommerce Copywriting? eCommerce copywriting has come a long way since the “big idea” days of the Mad Men era. Today's copy still requires strategy and creativity, ...
“No one will follow you if you don’t know where you are going,” – Jack Trout The Importance of a Branding Strategy Jack Trout was a revolutionary. You’ve probably never heard ...
A few years ago while at a leading tech financial firm in Silicon Valley, a team of marketers from my division were presenting their new personas to our VP of marketing. They ...
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