As digital marketers outline their eCommerce goals for the year, increasing organic traffic is guaranteed to be at the top of many lists. And for most sites, that’s a pretty simple goal to achieve.
Conduct keyword research, identify top keywords to rank for, create compelling content aimed at your target personas, rinse and repeat.
Things aren't that different for eCommerce websites. Add some relevant products inline, provide a solution, create an offer and sit back while the conversion rate rises.
It should be that simple, but in practice, not so much. Read on to learn about the BigCommerce WordPress plugin we recommend using to integrate these two platforms.
BigCommerce WordPress Plugin: Why Use One?
If you’re using an eCommerce platform like BigCommerce, blogging with WordPress creates a few hurdles for your content marketing. Specifically, showcasing products in your posts to drive sales.
It’s possible, but it’s a very clunky and time-consuming experience. Many marketers simply forgo merchandising their blog because of the hassle of cutting and pasting products.
So, we set out to solve the common problem people have been having: integrating BigCommerce with WordPress.
BigPr.es: Our BigCommerce WordPress Plugin
We created the first premium BigCommerce WordPress plugin, BigPr.es, that allows marketers to easily showcase merchandise from their BigCommerce catalog on their WordPress blog. This powerful plugin can take your inbound strategy to the next level – allowing you to monetize your blog and turn readers into buyers.
BigPr.es removes the burden of uploading and hyperlinking images and ensures a consistent content-to-cart experience. Plus, product updates appear through the WordPress dashboard.
Your entire BigCommerce catalog is now one click away, which saves you time, allows you to make money and brings your content strategy full circle.
With BigPr.es, you can search your entire BigCommerce catalog without ever leaving WordPress. And because BigPr.es will automatically update all pricing info on your blog, you can rest easy knowing all changes will be reflected.
Our favorite part about BigPr.es is the intuitive interface. It really is so simple to use, you’ll wonder how you ever lived without it.
Be sure to consider content marketing for your brand as you prepare for 2020. If you are a BigCommerce development customer, we highly recommend utilizing BigPr.es for maximum benefits. Your CFO will thank you!
If you have additional questions or concerns, or would like to know if our BigCommerce WordPress plugin is a great fit for your brand, contact us through the form below. Our team will be happy to help!
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