Modern eCommerce businesses need tools to help them grow. However, the plethora of options can often become overwhelming.
To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered.
eCommerce Marketing Tools
- Moz Pro
- Google Marketing Platform
As we mentioned in our eCommerce SEO tools blog, Moz Pro offers tremendous power for businesses looking to improve online visibility. This tool includes a variety of features that can help you optimize your website pages, track rankings and increase overall reach. These include:
- On-Page Grader
- Link Explorer
- Keyword Explorer
- Fresh Web Explorer
- On-Demand Crawl
- Rank Tracker
Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. We use this tool daily, both internally and for our clients, and have seen significant increases in our traffic and visibility as a result.
SpyFu is the ultimate PPC competitive research tool. It will show you what keywords your competitors are advertising on, their average daily spend, their average cost per click and more.
This comprehensive research tool includes a variety of features that can help you get a better understanding of your competition's organic and paid rankings. These include:
- AdWords Keyword Competitor Tool
- AdWords Keyword Grouping Tool
- PPC Negative Match Recommendations
- PPC Ad Rank Tracker
- AdWords Advisor
- Keyword Grouper Tool
- PPC and SEO SERP Analysis
- And more...
Google Marketing Platform
We could write an inordinate amount of blogs about the marketing tools Google offers for eCommerce businesses. However in this post, we want to provide a high-level overview of a few tools that can improve rankings, visibility and conversion. These include:
- Google Ads - Digital Advertising
- Google Optimize - A/B and Multivariate Testing
- Google Analytics - Website Insights
- Google Data Studio - Reporting and Visualization
- Google Tag Manager - Website and SEO Optimization
These are just a few of the many tools available through Google's Marketing Platform. We use these tools on a daily basis and find significant value in the benefits they offer. From testing to reporting, Google remains an industry leader in digital marketing and can help eCommerce businesses continue to grow through its tools.
HubSpot is an all-in-one inbound marketing software that features many tools that drive eCommerce success. At a high-level, HubSpot's software is separated into a few key areas:
- HubSpot Marketing – Marketing Automation, CMS, etc.
- HubSpot Sales – CRM, Deals, etc.
- HubSpot Service – Ticketing, Live Chat, etc.
We've seen many benefits of HubSpot for eCommerce businesses. Specifically, eCommerce businesses can use HubSpot's marketing automation to tailor personal content, emails and offers. Brands can also use HubSpot CRM integration to manage interactions and relationships with potential and existing customers.
Although HubSpot was originally developed separately from eCommerce platforms, their recent eCommerce Bridge creates more opportunities for integrations and connections with online stores.
We've implemented many of these integrations for our clients and encourage eCommerce businesses to investigate the ways HubSpot can benefit their brands.
Smile.io (formerly Sweet Tooth Rewards) is an eCommerce loyalty program software designed for eCommerce businesses. With Smile.io, you can build loyalty programs that are easy to engage with and understand.
Businesses can offer rewards in different ways. These include:
- Point Systems
- Referral Systems
- VIP Systems
Although each of these programs vary in structure, they all encourage repeat purchases and nurture existing customers to increase lifetime value. If you haven't considered an eCommerce loyalty program, we recommend reading our related blog post to learn more about Smile.io and how it can help.
Klayvio is an email marketing tool designed specifically for eCommerce businesses. This tool excels with marketing automation and makes it simple to experiment with different subject lines, content or timing of emails in a series.
You can use Klayvio as a part of your abandoned cart email strategy, win-back campaigns and more. Additionally, you can test and optimize your automated emails with A/B testing. Other features include:
- Forms and Personalization
- Data Science
JustUno is an innovative conversion optimization suite for sales conversions, email list growth and onsite promotions. Using real-time user data, this eCommerce marketing tool uses different methods to increase conversions and grow audiences for brands.
JustUno repositions pop-ups away from early 2000s spam and instead focuses on lead capture in a helpful way. Although they may seem annoying, pop-up elements can significantly grow your email list over time.
Brands can create engaging pop ups for every type of conversion goal and visitor using JustUno’s design canvas. You can also use Custom Form Fields without any coding experience to capture information on your site’s visitors in order to customize lead capture campaigns.
Finally, you can display different pop-ups based on user behavior to create a tailored and customized experience for your users.
According to Yotpo, approximately 43% of shoppers trust reviews more than any other type of user-generated content. However, many brands still don't include UGC in their eCommerce strategy. Enter Yotpo.
Yotpo is a user generated content platform specifically designed for eCommerce businesses. Features include:
- Reviews and Ratings
- Visual Marketing
- Loyalty and Referrals
- Consumer Insights
If you haven't considered user generated content for your online store, we highly recommend taking the time to do so. Reviews and ratings add third-party credibility to your store and can help businesses validate their purchase decisions.
Overall, Yotpo is a proven industry leader in the user generated content space and we highly recommend looking into them as a provider.
- eCommerce Site Search
- Visual Merchandising
- Navigation and Category Pages
- Product Discovery Tools
- Reporting and Analytics
Overall, these eCommerce marketing tools are proven leaders in their industries and can help businesses attract and convert more customers.
We hope you've found this list helpful and are happy to answer any questions you have! Feel free to reach out using the form below and we'll be in touch.
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