Product Page Design: 5 Best Practices To Convert Shoppers
So, you want to convert more website visitors into customers? Creating a unique and seamless online shopping experience is key to driving conversions, and improving the layout of your eCommerce site − specifically your product pages − will put you one step closer to achieving this goal.
Product Page Design Tips
Create high-converting product pages and an intuitive shopping experience for your customers by following these 5 best practices for product page design:
- Use crisp product photography
- Optimize product pages for mobile
- Show the product in use when applicable
- Provide detailed product descriptions
- Showcase reviews from previous customers
Use Crisp Product Photography
When creating your product page design, it's important to remember that the product is the first thing users are going to look at − and it's what your product page is all about! Attract users' eyes to your product with high-quality product photography.
People land on your product page to look for quality and value in your product before making a purchasing decision. Show them that value, improve your overall website design and create a sense of trust by capturing your products in the best light.
Optimize Product Pages For Mobile
Convert more shoppers into customers by optimizing your eCommerce design for mobile. Since there's much less room on a mobile screen for your product information, we encourage all eCommerce stores to implement the following tips for optimizing a mobile product page design:
- Limit text on product pages to avoid clutter and ensure a positive user experience.
- Consider the thumb zone, or the area where it's easiest for users to tap with a thumb.
- Use a simple navigation, so shoppers can easily navigate through the menu to shop.
- Use sticky CTAs to make it easier for users to add products to their carts.
For more details on each of these tips, check out this Mobile eCommerce Checklist to ensure your product pages, checkout and more are optimized for mobile.
Show The Product In Use When Applicable
According to HubSpot, 73% of people are more likely to purchase after watching a product video. Use product videos in conjunction with stellar product photography to show your products in use and convert more traffic.
Start by choosing a genre that best fits with your offer. There are 3 main genres:
- Showing off the product's features
- Comparing your product to a competitor's
- Creating an envious lifestyle
Sometimes when a person is on the edge of making a purchasing decision, a product video is the perfect asset to seal the deal. Inspire your creativity by checking out how these 3 eCommerce product videos are used to drive product page conversion.
Provide Detailed Product Descriptions
Earlier, we mentioned that a mobile-optimized product page should have limited text. Though that holds true, it's a best practice to use detailed product descriptions in your product page design. Create a seamless user experience by making your product descriptions easily accessible to users on both desktop and mobile devices.
Include informational details, like the ingredients, materials, etc. that your product is made of. And, rather than listing the features of your product (boring!), emphasize the benefits to prove your product's value and appeal to customers' unique needs. Further tempt users to purchase by including social proof, which leads into our next best practice.
Showcase Reviews From Previous Customers
Displaying social proof − like customer reviews, social sharing buttons and tickers − shows users that previous customers were satisfied with your product. Establish consumer trust by showing off this third-party credibility.
If a visitor reads a product review from a person whose story sounds a lot like theirs, and the results are great, then they're likely more inclined to purchase that product. Plus, why wouldn't you want to show off your happy customers?
Just be cautious not to use too many customer reviews on your product pages because you don't want to distract the customer with too much text. We recommend displaying 1 to 3 reviews, and then using a dropdown button for users to read more.
We hope you take these 5 product page design best practices into consideration when designing your eCommerce website. Create a positive user experience and convert more visitors into customers with visually appealing and easily navigational product pages.
Do you need help with your eCommerce web design or development? Explore Groove Commerce's website services or contact us through the form below with any questions, comments or concerns. A member of our team will be in touch!