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Shopify Email vs Klaviyo: Our In-Depth Comparison for 2024

February 22, 2024
4 Min Read
Shopify Email vs Klaviyo: Our In-Depth Comparison for 2024

Studies show that customers still prefer to be contacted by eCommerce businesses via email. Specifically, 55% of online shoppers prefer email communication, with SMS texting clocking in at a distant second (17%). Consumers are concerned about the economy, but localized support remains strong for small businesses. Staying in touch with your customers is more important than ever.

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The needs of eCommerce keep evolving because the trends of eCommerce constantly change. Adding to this, shoppers are buying online at a rapidly increasing pace. Experts predict that online sales will increase from $6 trillion to over $8 trillion by 2026. Success in eCommerce is about more than staying on top of trends and technology that rapidly increasing. Business owners have to cut through the noise to reach customers. Email is the key to doing that, so we're giving a detailed comparison between Klaviyo and Shopify email.

Klaviyo Email Marketing for Shopify

Klaviyo is an all-in-one email marketing platform that focuses on eCommerce businesses. With its robust template library and options for customization, online businesses can easily drive conversions by engaging with their customers.

Key features:

  • Email design and templates: Klaviyo email marketing for Shopify allows you to dynamically insert into an email the products your users have added to their carts or browsed.
  • Advanced segmentation capabilities: With Klaviyo, you can use Shopify data to segment your audience. For example, eCommerce store owners can create segments based on purchase frequency, conversions, behaviors and preferences, and items bought.
  • Automation: Klaviyo has intelligent automation, so you can create workflows that automatically trigger responses to customer events such as user searches and reviews. The built-in flow templates make it easy to set up automation.
  • Analytics and reporting tools: Klaviyo comes with pre-built reports so you can track all of the most important metrics.
  • User experience and ease of use: The design editor with Klaviyo is easy to use with a minimal learning curve.
  • Integration with the Shopify platform: Klaviyo has a dedicated Shopify app for easy integration with Shopify stores.
  • Customer support: Klaviyo offers a help center with lots of useful guides. The company also has an active community forum and Klaviyo Academy

Klaviyo Shopify Pricing and Scalability

Klaviyo has a limited free plan if you have 250 or fewer subscribers. After you've collected more emails, Klayvio's price starts to increase. The paid plans start at $45 for just email or $60 for email + SMS.

Advantages and Limitations

With Klaviyo, eCommerce store owners have robust automation and segmentation capabilities that are lacking in many other email tools. Additionally, the reporting with Klayvio is more comprehensive than Shopify Email reports.

One disadvantage of using Klaviyo is that it doesn't track replies at this time. This means you won't know which customers respond to your emails. However, you will receive any replies to the inbox of the email’s sending email address.

Shopify Email

In 2019, Shopify launched its email marketing tool. This wasn't a huge surprise because Shopify is an eCommerce platform that hosts the most active online businesses.

Key features:

  • Email design and templates: Shopify Email has a large library of email templates that are highly configurable. Also, these templates can be customized with your preferred fonts, colors, and themes.
  • Segmentation capabilities: You can segment your customers and send them branded emails directly from Shopify.
  • Automation: As of this writing, Shopify Email hasn't developed automated workflows.
  • Analytics and reporting tools: Because the Shopify Email app is seamlessly connected to all of your store's data, you can easily monitor analytics.
  • User experience and ease of use: Shopify Email has an intuitive design with a limited learning curve.
  • Integration with the Shopify platform: Because Shopify Email was designed specifically for Shopify, there is no question that the native integration will perfectly integrate with your eCommerce store. To integrate with your Shopify store, you have to use the dedicated Shopify Email app.
  • Customer support: Shopify provides support for its Shopify Email app, so store owners can expect the same quality and availability provided by Shopify support. Also, Shopify has an extensive library of written guides.

Shopify Email Pricing and Scalability

With Shopify Email, it's free to start. Shopify Email allows for up to 10,000 free automated or manual emails per month. Once you go past the limits of the free plan, it's a pay-as-you-go system. The cost is $1 per every 1,000 additional emails you send.

Because you pay only for what you need, Shopify Email has no monthly fees. And after you've sent more than 300,000 emails, volume pricing kicks in, and store owners can take advantage of lower automatic rates for additional emails.

Advantages and Limitations

One concern with Shopify Email is that it's treated as a feature instead of its own product. For this reason, it can almost be completely brushed aside for a robust and established tool like Klaviyo.

One benefit is that using Shopify Email is considerably cheaper than using other services or tools. For startup eCommerce stores with limited budgets, Shopify Email is a good option.

Shopify Email vs Klaviyo: Which One Is Right for You?

To determine whether Shopify Email or Klaviyo is better for your email marketing, carefully consider your short-term and long-term business goals. Are you just getting started with your Shopify store? If so, Shopify Email may give you the time you need to build an email list. However, going with a Shopify Klaviyo duo is a good move if you want to have a more robust tool right from the beginning of your eCommerce journey. Consider also trying the free version of both tools to see which one is best for you.

To learn more, explore the resources on our website or sign up for an expert consultation for personalized guidance.

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About the author
Internal Marketing Manager

Spencer Flaherty is an eCommerce blogger who loves exploring the latest trends and technologies in the industry. From chatbots to virtual reality, they cover it all.

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