According to BigCommerce, mobile eCommerce sales are expected to account for 54% of total eCommerce sales by 2021. If your eCommerce website is not optimized for mobile, you could be missing out on valuable revenue.
In addition to keeping up with mobile eCommerce trends and strategies, we recommend following these mobile eCommerce best practices so that you can capture the majority of these online sales.
Mobile eCommerce Best Practices
We're sharing some mobile eCommerce best practices to help you better optimize your site for mobile and increase conversions:
- Use a fingerprint to sign into an account
- Use a top navigation menu
- Keep the search bar above the fold
- Consider the "thumb zone"
- Provide a "save for later" option for the shopping cart
- Provide a one-page checkout
Use A Fingerprint To Sign Into An Account
As consumers, I'm sure we've all had a bad online shopping experience at one point or another. Imagine that you spend over an hour browsing a website on your mobile device adding items you're willing to purchase to the shopping cart.
Then boom - you're prompted to sign into your account before checkout. So you sign in only to find that all of the items that were in your shopping cart disappeared.
This happened to me as I was online shopping during quarantine, and I immediately abandoned the shopping cart (and the entire website, for that matter) due to my frustration.
Avoid angering customers and delaying the conversion process. Instead, prompt users to use their fingerprints to sign into their account before they begin shopping.
Whether you have a mobile-optimized website or a mobile app, allowing customers to quickly sign in with one touch of their finger saves them the time and trouble of having to type in personal information and remember a password.
Use A Top Navigation Menu
We highly recommend using a top navigation menu when optimizing for mobile eCommerce. This provides clear direction and allows customers to easily navigate throughout your website to find what they're looking for.
Do you offer options for both men and women? How about shoes and accessories, in addition to clothes? Keep these options readily available in the top navigation menu to ensure consumers quickly find exactly what they're searching for.
Keep The Search Bar Above The Fold
According to HubSpot, 48% of customers started searching for the product they bought on mobile first. These high-intent visitors are the most likely to convert because they already know what they're looking for and how much they're willing to spend.
Keeping the search bar above the fold is the most effective way to grab convert online shoppers into customers. In fact, visitors who interact with site search are 3 to 5 times more likely to become customers.
Consider The "Thumb Zone"
Although mobile devices vary in size, the "thumb zone" stays the same. When optimizing your site for mobile eCommerce, think about how consumers naturally hold their phones or tablets in their hands.
Adapt your user interface to place the intended buttons and calls-to-action in a convenient location to improve usability and ultimately increase conversions.
Provide A "Save For Later" Option For The Shopping Cart
Online shoppers abandon their carts for a variety of reasons. I think we all can agree that it's easy to get distracted on the Internet - whether it comes to ads constantly being shoved in our faces or notifications beeping consistently.
If your eCommerce store struggles with a high abandoned cart rate, there's a reason for it. Sometimes, online shoppers genuinely forget that they've left something in the shopping cart. Resolve this issue by providing your visitors with the option to save items for later.
Whether they needed more time to think about the purchase or to compare competitors' prices, providing consumers with the option to save products for later will remind them to reconsider purchasing something that were previously interested in.
Provide A One-Page Checkout
Optimizing the checkout process by creating a one-page checkout is the ultimate key to increasing conversion rates. Remember, your visitors spent a considerable amount of time searching for the items that they are now ready to purchase.
Be sure to provide a quick and painless checkout experience. Keep the form short, and ask for only necessary information. If they don't have an account, let them continue purchasing as a guest. Don't force your visitors to sign up for an account at the checkout as this will dissuade them from converting.
Create a seamless mobile experience for your customers and increase conversions by following these mobile eCommerce best practices. Always keep the consumers' best interest in mind when optimizing your site for mobile eCommerce.
If you have any questions or are wondering how Groove can help you optimize your mobile eCommerce site, contact us through the form below with any concerns. Our team will be in touch!
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