Website Support: How Can Groove Commerce Help You?
If you're ready to partner with a digital eCommerce agency or are simply looking to learn more about website support, then you're in the right place! Groove Commerce is a Diamond HubSpot Partner Agency and an Elite BigCommerce Partner Agency that is ready to help your mid-market or Enterprise business grow.
From website design and development to eCommerce SEO, email marketing, paid media and more, our team of developers, designers and marketers work with you to constantly improve key metrics and drive conversions. In this blog, we're sharing some insights into our website support services so that you know what to expect when working with an agency like Groove Commerce.
Website Support Services
1. eCommerce Strategy
Website support involves all aspects that help companies create a positive shopping experience for their customers. That's what the Strategy Team here at Groove Commerce is for!
After we conduct comprehensive research and go through the Discovery process with you, we work together to create an eCommerce strategy that aligns with your goals. For instance, we help you define SMART goals to better clarify your strategy moving forward. Then, we analyze your audience and create buyer personas based on your current customers. We also analyze the industry landscape and identify areas of your business that differentiate your brand from your competitors.
You're probably wondering how this relates to website support. Well, our team reviews your current marketing analytics to get insights into your customers' purchasing behaviors. From there, we design strategies that scale with your business. Through a complete website audit, we work with you to identify and prioritize areas of your site that need improvement, often including (but not limited to) a sitemap as well as marketing, technology and brand recommendations. The strategies that we recommend to clients are always prioritized around their unique business needs.
2. eCommerce Design
Our team of certified eCommerce designers help you create buyer journeys that accelerate prospects and leads through the sales funnel, ultimately converting them into paying customers. We use your website's strategy, as discussed above, to design your wireframes and architecture. This creates the logical foundation for your site's visual and functional features.
We use up-to-date interfaces and visuals to liven your design ideas and engage visitors. Further, we leverage platforms like BigCommerce and Shopify for their responsive functionalities and offer custom development and integrations to boost your technology stack.
If you want to migrate eCommerce platforms, there's no need to worry about your existing visual assets. We package and migrate them for you to make sure that they do not slow down page speed but rather provide a high-quality website experience for your visitors.
3. eCommerce Development
We share recommendations that align with your business and technology needs. With private application development, custom extension development with third-party tools and more, we make sure you get the most out of your tech stack. When it comes to content migration, our team optimizes your website content for readability, load time and responsiveness.
Our team ensures that your website is ready to go before, during and after launch. We use quality assurance testing prior to launching your website to ensure it looks and works as planned. During launch, we A/B test various parts of your site to uncover ways to constantly improve performance. After launch, our team conducts software updates and implements patches to ensure your website performance scales as your business grows.
4. Website Support & Maintenance
After we launch your eCommerce store, our team is committed to helping you manage your site, stay up-to-date with technical requirements and refine performance over time. Each of our clients is assigned one Account Manager as an everyday point of contact. We accommodate your communication style and are available via email, phone and virtual meetings.
Whether your website needs a quick update, a landing page needs to be optimized or you need to change the design of a banner on your site, we're available to enhance your web page development. Our team is also on call if there's a bug affecting your customers' shopping experience on your site. When you work with Groove Commerce, we make a promise to continuously improve your performance with website support so that you can reach your eCommerce goals.
Looking to partner with a full-service eCommerce agency? Groove Commerce would love to help! Schedule a 15-minute call with Nicole to share your most pressing eCommerce website and marketing needs. We'll be happy to guide you in the right direction and share how our services align with what you're looking for.