How We Enabled Dippin' Dots To Sell Ice Cream Online With BigCommerce
Looking to elevate their online presence, Dippin’ Dots contracted Groove Commerce to create an all-new eCommerce store that would update their outdated BigCommerce instance. The goal of this project was to capture the fun spirit of Dippin’ Dots while enabling customers to purchase products online with an optimized checkout experience and shipping calendar to avoid storage issues.
Part of what makes Dippin’ Dots such a special and nostalgic brand for consumers is the imaginative and unique branding that is synonymous with their physical locations. The Dippin’ Dots team wanted to ensure that this identity transferred 1:1 to their new eCommerce experience. With lifetimes filled with personal memories of the product, the Groove Commerce team knew exactly what had to be done to meet these objectives.
The client’s primary technical requirement was the ability for consumers to purchase Dippin’ Dots online. On top of issues that are typically associated with perishable goods, Dippin’ Dots products have specific and challenging fulfillment constraints. Dippin’ Dots must be stored in extremely cold temperatures that a standard freezer cannot reach.
In an eCommerce environment, the product must be shipped and packed with frozen carbon dioxide, also known as dry ice. Once the package has been received by the customer, the product must be consumed in the first 24 hours after arrival, making the delivery date essential to a great customer experience.
As eCommerce experts, we know that a high level of customer retention starts with a high level of customer engagement. Finding a way to engage with customers, however, can be a challenging task for merchants. We wanted to find ways for new visitors, as well as those who grew up with the product, to feel a true connection.
To solve the challenge of ice cream melting before consumption, our team built a customized shipping calendar and date picker that is integrated into BigCommerce’s optimized one-page checkout.
This functionality allows users to select specific delivery dates, view blackout dates and see corresponding shipping methods and shipping costs prior to selection. To accomplish this customization, our back-end development team leveraged Advanced Shipping Manager functionality to complement our custom development solution.
With this custom-built feature set, customers can plan for their Dippin’ Dots to arrive exactly one day before, or even on the same day as their next birthday party, cookout, or family get-together.
In addition to the eCommerce functionality of the site, we implemented a series of interactive elements, pages and CSS animations for customers to explore.
Our team leveraged new and existing graphic assets to create a magical experience for website visitors. By implementing animations on product images throughout the site, the eCommerce experience comes alive.
In order to drive repeat customers to the site, we implemented a series of content areas for visitors to explore.
Inside the flavors category of the website, users are able to choose from the wide selection of different options that this brand offers. Once a flavor is selected, visitors are brought to a product description page, which clearly displays both nutrition and allergy information for customers to view or print.
We included this option for franchise owners to have quick access to this information at their physical locations. For health-conscious buyers, this is a critical place to find out exactly what goes into making these frozen treats.
From Wip & Dip Popsicles to a new take on the classic Strawberry Milkshake, there are easy, fun and delicious recipes for all to recreate at home. By offering a variety of recipes that require visitors to purchase different flavors, we helped this client create a destination for culinary creativity.
Email marketing has proved to be a massive factor when measuring customer retention. Aside from informing customers about upcoming flavors, recipes and events, the email newsletter sign-ups act as a primary form of lead capture. Understanding who is visiting your website, and which pages they have visited are critical data points to inform marketing strategies.
This fun and timely newsletter keeps Dippin’ Dots top of mind for customers who may be thinking about what to serve at their next events.
July has historically proven to be Dippin’ Dots’ busiest time of the year due to hot weather across the United States. When comparing year over year results, the following changes to eCommerce key performance indicators were recorded.
With this fresh website now live, we are excited to see the positive results that this website launch continues to bring to our client in the future! Interested in seeing results like these for your eCommerce brand? Learn how we can solve your specific eCommerce challenges by reaching out to our team of experts below.
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What Our Clients Have To Say
“We came to Groove Commerce because we were looking for a web developer to help us with our current site as it was, hosted on an antiquated platform. The Groove Commerce team recommended and helped us to update to a new platform to meet our website and eCommerce needs.”