Regardless of business size, the purpose of a company blog is to engage customers in a conversation. It's much easier to start that conversation by providing topical information that is practical for current and future customers.
Effective blogging will aid in your eCommerce marketing strategy and help your business grow. As your number of readers increases, you'll need to provide them with more reasons to come back for your content. The catch is of course, "What topics do you blog about?"
So, we're breaking down business blog ideas to engage users and have them return to your site for more content.
Business Blog Ideas To Increase Engagement
Brainstorming can be unpleasant at times, but it shouldn't have to be. Before you start pulling out your hair, brainstorm potential ideas with your executives, sales teams, marketing department and anyone else who interacts with customers.
These brainstorming sessions will help you form a list of topics that can be molded into any number of interesting blog posts. Gathering a large list of ideas is a great start, but further discussion is necessary to determine if they are a good fit for your company.
To help you get moving in the right direction, we're sharing five business blog ideas for 2020 that will help to increase engagement and drive traffic to your eCommerce site.
- New Product & Sales Announcements
- Product Reviews, Demos and Comparisons
- Customer Testimonials & Questions
- Share Your Experiences
1. New Product & Sales Announcements
Take the time to write a blog about a new product or service your business offers. Allow consumers to understand what sets it apart from similar items that are currently available.
By providing real life applications, you'll elevate the relevance of your products and services. This helps your readers connect your product or service offering to their own lives.
Don't be afraid to use your blog as a sounding board for soon-to-be released items. Providing a bit of information will attract some consumers' interests early and will pave the way for the opportunity to pre-order or test your product or service. In your blog, discuss the benefits of pre-ordering gifts for special occasions and holidays.
Instead of just listing your upcoming sales, give your readers a reason to come back. Try including a unique link only available on the blog that will offer a preview exclusively for your blog subscribers. They can see the future sale items with their reduced prices, and you can track their interactions.
Your blog is a great platform to launch a contest. Share one of your products, and allow readers one entry per day throughout the contest.
By requiring users to sign up with their email to enter into the contest, you'll receive quality contact information. Just remember to provide these participants a way to opt out of future contact.
To keep customers returning to your blog, give them a reason to keep checking it. For example, you can provide clues within the blog as a means of winning the contest.
Additionally, setting up a contest with another company’s product is a good idea if you are trying to reach a broader audience. Be aware, though, that some common items are associated with spammers, so choose your product (as well as your contest) wisely.
3. Product Reviews, Demos and Comparisons
Blog posts are a great outlet to demonstrate a product or service in a non-traditional way. Using eCommerce product videos to show your product in action - like how it works, its uses or the process of assembling the product, etc. - will give your readers hidden gems of knowledge that will both impress and empower them.
In your blog, discuss ways you to use your products other than how they are intended. Is there an opportunity for another industry to use your products? You may discover that your customers use your products in ways you've never imagined.
Review your products with an open and honest approach. Articles written with both positive and negative points will be respected more by your customers and ultimately lead to higher sales. Readers want you to interact with them honestly instead of as a salesperson.
4. Customer Testimonials & Questions
Do you have questions your customers ask often? Even if your website has a frequently asked questions (FAQ) page, use a blog post to answer them. If you don’t have a FAQ page, then enough posts will help you create one.
Consumers want to save money while businesses want to make it. Provide a post with tips on how to save money by shopping online. Show your customer your insights for universal topics like how shopping online has specific benefits at holiday time.
Get creative with blog posts highlighting those great testimonials you get every week. A powerful approach is to turn a customer’s product review into a blog post. Empower your customer to become part of the community by including them in the conversation.
5. Share Your Experiences
How long has it been since you recounted the story of how your company came into existence? Let consumers see where it all started. Do you have old pictures that you don’t mind looking at while you talk about the past?
Share your corporate values, ideals or culture. But if this is all you talk about, it's boring. Sprinkle in more people-oriented content so your readers understand the people behind the computer screens.
Create a blog post that shows your celebrations. Let readers see photos of your recent store events, company picnic or holiday party. This can be a great way to humanize your content and store.
Although these business blog ideas are ideal for eCommerce businesses, they can easily be tweaked for the company blogs of businesses that provide services or information. It would be easy to combine ideas from this list with ideas of your own to develop a multitude of posts for your corporate blog.
Not only will this new content add value for your customers, it will help increase your search engine optimization efforts by helping to establish your company as an authority in your field.
Your efforts will bring new visitors to your site and show search engines how your company is different from your competition. A steady flow of fresh content on your company blog may even bring you a new segment of customers you never targeted before.
If you have any questions about these company blogging tips or just want to learn more, contact us through the form below. Our team will be happy to help!
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