eCommerce Strategy

Klaviyo SMS: The Power of Personalized Messaging

Sep 01, 2020   •   2 Min Read

Texting is a quick and easy way to send a message to someone, rather than emailing or calling. Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy.

Klaviyo SMS: What Is It?

SMS marketing, or text message marketing, is a powerful tool to communicate with customers. It enables businesses and organizations to send customers (that provide consent) coupons, specials, alerts, promotions and more.

It’s a permission-based opt-in service, meaning that people can opt-out whenever they please − usually by texting the word "STOP." 

SMS marketing stands great on its own, but it also integrates well with other forms of communication like email and social media. Integrating SMS Marketing with a tool like Klaviyo helps businesses maximize opportunity when sending out text messages.

Klaviyo SMS

Klaviyo is a data science company that focuses on making personalized content through data-driven decision making. The platform allows businesses to leverage rich customer data for segmentation, personalization, targeting and more.

Though Klaviyo was initially focused on email marketing, Klaviyo SMS is now available to help businesses target different customer segments and personalize messaging, a great eCommerce marketing strategy to grow revenue.

Strategic Account Executive at Klaviyo, Navin Jain, explains that there are various profitable circumstances in which to leverage Klaviyo SMS. They are:

  • Welcome series
  • Abandoned cart
  • Campaigns
  • Promotions
  • Tips

Manage content and ensure the right messages are sent at the right time with Klaviyo's segmentation and automation features. Klaviyo takes customer consent very seriously, so you'll always know when and how a customer subscribed (which can be seen in the customer profile that is created after set up.)

Klaviyo SMS is easy to set up with the first 50 messages being free. From there, companies pay as they go and can track SMS revenue. Whether you're focused on leveraging Klaviyo SMS or email marketing, calculate how much it'll cost you here.


We encourage many eCommerce stores to leverage Klaviyo SMS to ensure they're sending the correct (and personalized) message to the right audience at the right time. Though there are a ton of eCommerce marketing tools out there, we recommend conducting some research to find the best tool for your business. To help compare, we evaluated the features, pros and cons of Klaviyo vs. MailChimp.

If you're looking to implement an eCommerce marketing tool or want to learn more about how Groove Commerce can help grow your online revenue, contact us through the form below with any questions, comments or concerns. A member of our team will be in touch!

Explore more tags: eCommerce Strategy Blog
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