Cutter & Buck Case Study
- Platforms
- BigCommerce Enterprise
- HubSpot
The Challenge
Elevated eCommerce for a Premier Apparel Brand
Groove Commerce began our partnership with elite sportswear brand Cutter & Buck in 2015, helping them maintain and improve their existing Magento store. However, after wrestling with hosting fees and technical debt, Cutter & Buck enlisted our help to evaluate and recommend eCommerce technologies.
After evaluating platforms, Cutter & Buck commissioned Groove Commerce to design and develop a new website on BigCommerce Enterprise.
The Solution
A Seamless Migration to BigCommerce Enterprise
- Platforms
- BigCommerce Enterprise
- HubSpot
- Services
- Website Support
- eCommerce Design
- eCommerce Development
- eCommerce Marketing
We guided Cutter & Buck through our Strategic Discovery process to analyze current site difficulties, competitive landscape and opportunities for design improvements. From there, our designers worked to bring the lifestyle-oriented catalogue design aesthetic Cutter & Buck was looking for to life. Our developers also created multiple custom features and integrations to address Cutter & Buck’s unique needs.
HOW WE DID IT
- Utilized eCommerce Strategy & Research
- Replatformed from Magento Enterprise to BigCommerce Enterprise
- Combined custom Design & Integration Development
- Migrated from Salesforce email to HubSpot
- Implemented HubShop.ly Abandoned Cart
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