Increasing KegWorks' eCommerce Conversion Rate by 48% with BigCommerce
From keg tapping equipment to drinkware, bar accessories and flavored ingredients, KegWorks has everything cocktail connoisseurs and bar owners alike need to craft the best alcoholic (and non-alcoholic!) beverage.
When the KegWorks team became frustrated with the costs and poor functionality of Magento 1, they turned to Groove Commerce for help migrating eCommerce platforms. Their migration decision has helped position KegWorks for growth, and their recently launched BigCommerce website design has improved the overall user experience.
The original KegWorks website was built using Magento 1, which presented a great deal of technical overhead. To make sure their site ran properly, KegWorks had to do much of the manual work themselves, like maintaining their servers. Additionally, the merchant dealt with ongoing hosting and maintenance fees.
The company evaluated other SaaS eCommerce platforms to alleviate some of that technical debt, increase site speed and enhance their technology stack. They compared BigCommerce to Magento and quickly realized that BigCommerce was the missing puzzle piece they needed to meet their eCommerce goals.
Given their B2B and DTC sales needs, KegWorks knew it was time to move to a SaaS-based platform. After considering the capabilities they were looking for, we introduced them to BigCommerce.
Through our extensive review, we demonstrated how BigCommerce has the capacity to support large catalogs, and offers native B2B features such as user groups, automated customer and pricing segmentation, custom shipping rates, Net30 payments and integrations across major ERP, OMS and CRM systems. With advanced security and top technology partners, making the switch to BigCommerce was the right call for KegWorks.
With the help of our team, KegWorks' site is now organized and easy to navigate. Whether you're a contractor looking for bar rails or a beer connoisseur looking to purchase home-brew keg equipment, KegWorks' latest BigCommerce site is designed with your needs in mind.
We also collaborated with Reflektion, an AI-driven personalization platform, and BigCommerce to offer on-site search functionality. Not only does this help those who visit the KegWorks site find what they're looking for, it also helps KegWorks convert high-intent customers.
In addition to leveraging a BigCommerce website design, we took advantage of HubSpot's functionality and analytical capabilities. We used the HubSpot BigCommerce Integration that our developers created to help KegWorks capture abandoned carts and follow-up with customers after they've made a purchase.
We also helped the company leverage HubSpot's advanced dashboard and reporting tools so they could streamline their own marketing efforts and further cater to their customers' needs based on past purchasing behavior, interests and more.
Transitioning to BigCommerce allowed KegWorks to overcome the challenge of growing their eCommerce store with other features and functionality. It also gave them the peace of mind that their other sub-brands can be hosted on the same site.
For instance, KegWorks has a sub-brand, called "Behind The Bar," which falls under the KegWorks umbrella and offers high-end equipment that is meant to be used literally behind the bar. From a glass soda siphon to an hourglass cocktail muddler, Behind The Bar sells fine bar tools that cater to professional bartenders and cocktail hobbyists alike.
Now backed by BigCommerce, KegWorks is fully equipped to grow this sub-brand and any potential new product lines down the road.
With this updated BigCommerce website design, we saw some serious improvements. After one month year-over-year, they’ve reported the following results.
If you’re looking to increase website performance with BigCommerce, schedule time with a consultant below.
What Our Clients Have To Say
"We successfully migrated from Magento to BigCommerce and in the process designed a site that converts better by delivering an excellent user experience. With their managed web services we continue to roll out UX improvements that allow us to fine tune our performance."