Omnisend vs Klaviyo: A Marketer's Perspective on the Best Choice

Mar 08, 2024   •   3 Min Read

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences. They also have some key differences that will help you decide which one is right for your eCommerce store. 

Let's dive in with a comprehensive overview of Ominsend vs Klaviyo to review how the two tools compare and differ.

Klaviyo vs Omnisend

Omnisend vs Klaviyo: Omnisend

Omnisend specializes in SMS and email marketing, and this tool has comprehensive features for segmenting audiences, creating automated marketing campaigns, and delivering experiences that are personalized. Moreover, Omnisend is easy to use, making it a good choice for business owners who want a small learning curve.

Omnisend has robust analytics features and reporting that allow you to track your email and SMS campaign performances. Also, eCommerce store owners can easily monitor key metrics that include click-through rates, open rates, revenue generated, conversions, and more. Business owners can optimize their marketing strategies and make data-driven decisions using Omnisend's insights and visual reports.

Key features:

  • User-friendly email editor
  • Drag-and-drop functionality
  • Customizable email templates
  • Intuitive interface
  • Audience segmentation based on demographics, browsing behavior, and purchase history
  • SMS marketing options
  • Pre-built automation workflows, including abandoned cart recovery, post-purchase-follow up, and birthday emails
  • Robust analytics

Omnisend easily integrates with Opencart, Drupal Commerce, BigCommerce,
WooCommerce, Shopify, and Prestashop. If you have a small-scale eCommerce store or you're just getting started, Omnisend is a solid choice.


Omnisend offers a free plan for up to 250 contacts. The standard plan starts at $16, while the pro plan starts at $59. As your business needs more features and adds subscribers, the prices go up.

Pros of Using Omnisend vs Klaviyo

  • User-friendly interface
  • Affordability
  • Library of email templates to jump-start campaigns
  • Audience segmentation
  • Detailed analytics
  • Email marketing campaign automation

Cons of Using Omnisend vs Klaviyo

  • Learning curve new users
  • Limited push notifications and social media channel focus
  • Limitations for customization
  • Less control over email appearance
  • Complex integration capabilities
  • Limited integration with eCommerce platforms

Omnisend vs Klaviyo: Klaviyo

Klaviyo is one of the leading platforms for email marketing and customer engagement for eCommerce stores. Its comprehensive features can help any business drive sales, build strong relationships with customers, and enhance the customer's overall experience.

Klaviyo also has robust analytics capabilities for tracking behavioral activity, such as product views, website visits, purchases, product views, and email engagement. Real-time reporting and visualizations on the analytics dashboard make it easy to monitor campaign performance and make data-driven decisions.

Key features:

  • Robust tools for sending personalized, high-targeted email campaigns
  • Pre-designed templates library
  • Drag-and-drop interface
  • Fully customizable content blocks
  • Audience segmentation based on demo
  • Integrations with the most popular eCommerce platforms

Klaviyo is well-suited for eCommerce businesses of all sizes. Also, Klaviyo integrates easily with Shopify, WooCommerce, Wix, Magento, and BigCommerce.


Klaviyo has a limited free plan for up to 250 email subscribers. Paid plans for email marketing start at $20, with the prices increasing significantly as you add more subscribers and features.

Pros of Using Omnisend vs Klaviyo

  • Integration with the most popular eCommerce platforms
  • A variety of pricing plans to fit most budgets
  • Exceptional customer support
  • eCommerce Focused
  • Powerful features for email marketing
  • Intuitive interface that's easy to use

Cons of Using Omnisend vs Klaviyo

  • Steep learning curve
  • Not the best choice for businesses that aren't eCommerce
  • Limited interaction with social media
  • Limitations with API
  • Some constraints with customization

Omnisend vs Klaviyo: Making the Right Choice for Your Business

To determine whether Klaviyo or Omnisend is right for your business, take into account these factors:

  • Multi-channel marketing capabilities
  • The level of email personalization needed
  • Platform usability and user experience

For affordability, Omnisend works well for marketers who are just getting started or small-scale eCommerce stores.

Alternatively, Klaviyo is a robust tool for marketers who are experienced or businesses with marketing budgets that are larger. Considering the three factors we listed above, Klaviyo is the clear winner for business owners who are serious about growth and scalability.

Fortunately, both Omnisend and Klaviyo have free plans, so you can try out the tools to get a grasp of how each one meets the needs of your business.

Omnisend vs Klaviyo: Case Studies and Success Stories

An athleisure brand we work with increased revenue by 28% from emails sent using Klaviyo. Completely within Klaviyo, the client managed copywriting, email design, marketing execution, and strategy. Klaviyo also has its own extensive list of customer success stories.

Meanwhile, Omnisend has its own success stories. For example, 123Presets doubled their revenue when they switched from Mailchimp to Omnisend. Additionally, the company increased email clicks by 600%.

Conclusion: Omnisend vs Klaviyo

When compared side by side, both Klaviyo and Omnisend have robust features for marketers. The tool you choose to use should depend on your budget, along with your eCommerce store's specific requirements, needs, and eCommerce strategy. In short, Klaviyo is the more powerful tool.

Are you ready to take the next step toward enhancing and developing your marketing strategy? Get in touch with us today for a consultation.


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