DiBruno Bros Case Study
- BigCommerce Enterprise
Engaging eCommerce Functionality for a Culinary Pioneer
For over 75 years, Di Bruno Bros. has been a pioneering specialty food retailer and importer in Philadelphia, PA. They have grown from one modest shop to a community-driven enterprise with five retail locations and an eCommerce presence.
Di Bruno Bros. made a decision to re-platform their eCommerce site in order to provide an engaging brand experience with superb functionality and mobile optimization. After evaluating platforms, they challenged our team to design and develop a new website on BigCommerce Enterprise.
We focused on creating an optimal responsive design by identifying the major drop-off points in the shopping experience. This was done through reviewing analytics data and building a mobile shopping persona that guided the design and functionality requirements.
HOW WE DID IT:
- Utilized eCommerce strategy & research
- Replatformed to BigCommerce Enterprise
- Restructured their vast content library
- Conducted SEO research to identify a defined keyword list
Improved Conversions with a Mouth-Watering eCommerce Experience
Our team created a design centered around the ability to convey meat and cheese quality with rich imagery. With Groove’s help, the platform migration to BigCommerce helped alleviate technical defects and advanced the eCommerce presence of Di Bruno Bros.
Following the launch of their new BigCommerce website, Di Bruno Bros. saw a significant increase in overall revenue and conversion rate.
INCREASE POST-LAUNCH CONVERSION RATE
INCREASE CUSTOM BIGCOMMERCE DEVELOPMENT
ELEVATED VISUAL DESIGN
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